The Legendary Brewing Co. brings together some of the longest-standing breweries in Australia to celebrate the great Australian pastime of spinning a yarn over a cold one.
Iron Jack is the premiere beer from new Australian trademark – The Legendary Brewing Co. which pays homage to typical stories and legends at the forefront of our national spirit and identity as Aussies.
The world has changed a great deal for men in recent years. Being a man isn’t as simple as it used to be. The modern Australian man is expected to act and behave a certain way in society which can often challenge many masculine values which are at core of his own identity.
Is This The Beer For You?
- If you have a loyal canine companion always found by your side who thinks you’re a bloody legend,
- If you love a trip to the outback to go bush with your mates,
- If you own an Akubra hat and\or a pair of Blundies boots,
- Enjoy a good chin-wag at your local,
…If you answered yes to any of the above then we have found the brew for you!
So Who Is Jack?
Jack represents the archetypal Aussie male character who embraces a sense of freedom and adventure as he travels across our sun-burnt country, building a sturdy reputation from his wild outback conquests and yarn-spinning capabilities, as he passed through many of our local taverns and pubs. The values of loyalty, strength and mateship which this figure embodies have now been immortalised in this premium quality Aussie lager.
He’s a regular Aussie guy. A down-to-earth, hard-working bloke who loves his dog and a good adventure with mates in the bush. He wants to stand up and be a real man, a good man. He’s the guy who’s known for getting in there, having a light-hearted go and doing whatever’s needed.
Finally, a beer celebrating positive Aussie masculinity!
What’s It Like
Brewed for thirst-crushing refreshment, Legendary Brewing Co.’s Iron Jack is a relatively mild tasting, mid-strength lager with low body and mild bitterness to produce an incredibly easy-drinking beer for maximum refreshment under the heat of our Australian sun. Those who typically opt for a Great Northern, XXXX Gold or another Australian lager light on the palate, should get excited. Think Corona but trade in that sombrero and lemon for an Akubra and a good old fashioned BBQ snag.
The beer is fermented with lager yeast in low temperatures to produce the mild, clean and fresh taste that makes it so ideal for those lengthy drinking sessions out on an adventure in the bush with the boys. The subtle use of Saaz hops is evident in the aroma and finishing flavours of the beer which adds complexity and gives the impression of more full-bodied brew.
Did You Know
Did you know the latitude and longitude coordinates of over 100 different locations can be found under the Iron Jack bottle tops which reveal some of outback Australia’s best fishing, 4WD tracks, camping grounds and regional pub locations?
“The whole purpose of the information under the bottle tops is to get guys out into the wild and forge a reputation. We want them to wonder where that location is, and when they have found it consider getting active, grabbing some mates and heading away for a weekend. This ties into the ‘What Are You Known For’ brand tagline, which challenges guys to live an active and positive life,” explains brand director Jack Mesley.